Savile Row

City of Westminster, Greater London, England

Savile Row (both vowels short with accent on the first syllable) is a shopping street in Mayfair, central London, famous for its traditional men's bespoke tailoring. The term "bespoke" is understood to have originated in Savile Row when cloth for a suit was said to "be spoken for" by individual customers. The short street is termed the "golden mile of tailoring", where customers have included Winston Churchill, Lord Nelson, Napoleon III and Muhammad Ali Jinnah.

  • Country

    England                                           

  • Roles

    Street                                            

  • The Place

    Savile Row                                        

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Mentioned In 297 Books

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  • With the move to Savile Row came the first casualty in Apple’s commercial Garden of Eden. Seven months after its bravura launch and massive media send-off, the Apple boutique in Baker Street had conspicuously failed to become another Biba, Bus Stop, or I Was Lord Kitchener’s Valet. By July, losses had reached such a level that the only option (other than recruiting hated “men in suits” from the mainstream retail trade to halt the endemic shoplifting) was to close it. In the spirit of Apple’s “Western Communism,” it was decided to give away the entire stock. Derek Taylor counseled against such an ignominious end, but in vain. “I was running the office at the time,” John remembered. “Paul had called me up one day and said, ‘I’m going away. You take over.’ It was as stupid as that.”

    Philip NormanJohn Lennon: The Life

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