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Chevrolet

Automotive Brand

Chevrolet ( /ʃɛvrəˈleɪ/), also known as Chevy (/ˈʃɛvi/), is a brand of vehicle produced by General Motors Company (GM). Founded by Louis Chevrolet and ousted GM founder William C. Durant on November 3, 1911, General Motors acquired Chevrolet in 1918. Chevrolet was positioned by Alfred Sloan to sell a lineup of mainstream vehicles to directly compete against Henry Ford's Model T in the 1920s, with "Chevrolet" or "Chevy" being at times synonymous with GM....

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  • Another question was whether the new car would cannibalize GM’s highly profitable bigger cars. “If we don’t build this car, Red, someone else will.”9 After an impromptu test drive Curtice was impressed. He even floated the idea of creating a sixth GM division—in addition to Chevrolet, Pontiac, Oldsmobile, Buick, and Cadillac—to manufacture and market the car. Cole, however, wanted it for Chevy alone.

    Paul IngrassiaEngines of Change

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