Toyota

Automotive Brand

Toyota Motor Corporation, commonly known simply as Toyota, is a multinational corporation headquartered in Japan. At its peak, Toyota employed approximately 320,000 people worldwide. It is the world's largest automaker by sales. The company was founded by Kiichiro Toyoda in 1937 as a spinoff from his father's company Toyota Industries to create automobiles.

  • Its Type

    Automotive Brand              

  • The Thing

    Toyota                                            

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Mentioned In 1077 Books

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  • In August 1995 Toyota got a new president, Hiroshi Okuda, the first chief executive from outside the Toyoda clan in nearly three decades. He was an aggressive man, believing that, after three decades of rapid growth, Toyota had become plodding and predictable. Okuda wanted to make a dramatic statement by launching the Prius in 1997, the same year the United Nations conference on climate change would convene in Kyoto, just 75 miles from Toyota’s headquarters. It would mean accelerating the Prius’s launch by more than a year.

    Paul IngrassiaEngines of Change

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