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Versace

Clothing Brand

Gianni Versace S.p.A. , usually referred to as Versace, is an Italian fashion label founded by Gianni Versace in 1978. The first Versace boutique was opened in Milan's Via della Spiga in 1978, (though the Versace family are from Reggio Calabria) and its popularity was immediate. Today, Versace is one of the world's leading international fashion houses.

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    Clothing Brand                

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    Versace                                           

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Mentioned In 314 Books

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  • Knowing all this, Versace decided to out-Klein Calvin. He and Avedon decided that the spring 1980 Versace campaign would employ not one but all of the top high-fashion girls in New York, in groups and singles. The top male models of the day would be hired strictly as “props” for the shots. And instead of letting an art director or stylist control the sittings, Avedon would do it himself, assisted by the models and the crew sent over with Versace’s instructions: Gianni’s sister, Donatella, and his protégé, Paul Beck, a young American who had joined the Versace organization after modeling in the company’s first-ever men’s campaign. It would be an unusual group effort to make unusual group pictures, the need for a camaraderie exacerbated by Avedon’s slow 8 × 10 camera, which required longer-than-average poses and took ten minutes just to produce a Polaroid. The models would get to decide which of the clothes they wanted to wear and be asked to move and improvise. Then they would hold the improvised poses for excruciatingly long periods.

    Stephen FriedThing of Beauty

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  • Thing of Beauty

    2011
    Stephen Fried

  • Farewell, Godspeed

    2003
    Cyrus M. Copeland

  • When Harry Hit the Hamptons

    2005
    Mara Goodman-Davies

  • Succubus Takes Manhattan

    2008
    Nina Harper

  • The Coldest Winter Ever

    2010
    Sister Souljah

  • Loser's Town

    2009
    Daniel Depp

  • The Tetherballs of Bougainville

    1998
    Mark Leyner

  • The Dallas Women's Guide to Gold-Digging with Pride

    2008
    Jennifer Ross

  • Life with My Sister Madonna

    2008
    Christopher Ciccone and Wendy Leigh

  • Cosi Fan Tutti

    #5 of 11 (1998)
    Michael Dibdin

  • So You Wanna Be a Rock & Roll Star

    2005
    Jacob Slichter

  • Dark Horse

    2008
    Ralph Reed

  • Deadly Beautiful

    2008
    Sam Baker

  • Upgrading

    2007
    Simon Brooke

  • Diary of a South Beach Party Girl

    2007
    Gwen Cooper

  • Free Gift with Purchase

    2007
    Jean Godfrey-June

  • Cigarette Girl

    2011
    Carol Wolper

  • Strange Bedfellows

    #4 of 4 (2006)
    Paula L. Woods

  • Game Over

    2004
    Adele Parks

  • Mine Are Spectacular!

    2006
    Janice Kaplan and Lynn Schnurnberger

  • Why Not?

    2004
    Shari Low


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