Häagen-Dazs is a brand of ice cream, established by Jewish-Polish immigrants Reuben and Rose Mattus in the Bronx, New York, in 1961. Starting with only three flavors: vanilla, chocolate, and coffee, the company opened its first retail store in Brooklyn, New York, on November 15, 1976. The business grew, and created franchises throughout the United States and many other countries around the world. Häagen-Dazs produces ice cream, ice cream bars, ice cream cakes, sorbet and frozen yogurt. Häagen-Dazs products in the US are distributed by Dreyer's Grand Ice Cream, Inc.